{"id":339,"date":"2020-09-21T20:41:47","date_gmt":"2020-09-21T20:41:47","guid":{"rendered":"http:\/\/pulsecoder.com.mx\/?p=339"},"modified":"2020-10-30T20:06:10","modified_gmt":"2020-10-30T20:06:10","slug":"economia-circular-el-futuro-es-ahora","status":"publish","type":"post","link":"https:\/\/pulsecoder.com.mx\/index.php\/2020\/09\/21\/economia-circular-el-futuro-es-ahora\/","title":{"rendered":"Econom\u00eda circular: el futuro es ahora"},"content":{"rendered":"\n

Por Martin Bianchi<\/strong><\/p>\n\n\n\n

Asumir la econom\u00eda circular como una respuesta moderna, eficaz y posible de llevar a la pr\u00e1ctica en nuestra vida cotidiana nos exige, como sociedad, tener la apertura y la capacidad para tender puentes integradores entre todos los actores de una cadena interactiva y multidisciplinaria.<\/p>\n\n\n\n

Cada uno de los eslabones, imprescindibles en la creaci\u00f3n de valor social y econ\u00f3mico, debe ser parte de la soluci\u00f3n, entre otras razones porque como habitantes del planeta debemos no s\u00f3lo entender, comprender y asumir el diagn\u00f3stico, sino tambi\u00e9n ser capaces de encontrar las respuestas eficaces, eficientes y sustentables frente a las demandas planteadas para cuidar a nuestro medioambiente.<\/p>\n\n\n\n

Como compa\u00f1\u00eda l\u00edder en ciencia de los materiales,\u00a0Dow fabrica la materia prima que conforma la mayor\u00eda de los envases que tocamos y consumimos a diario<\/strong>. Muchos de esos productos son de pl\u00e1stico. Este material es suficientemente valioso como para que hagamos todo lo posible a fin de evitar que termine su vida \u00fatil como un residuo.<\/p>\n\n\n\n

El desaf\u00edo es lograr que el pl\u00e1stico sea reutilizado o reciclado y por eso es cr\u00edtico que se promueva la econom\u00eda circular. Esto no s\u00f3lo es posible de hacer en gran escala, sino \u2013 adem\u00e1s- necesario. Nosotros, como parte de una industria que genera empleo y valor, estamos comprometidos con ser parte de la soluci\u00f3n.<\/p>\n\n\n\n

No estamos solos. Por un lado las grandes empresas l\u00edderes en los segmentos de alimentos, cosm\u00e9ticos y productos de higiene y limpieza se comprometieron en la cumbre de Davos de 2018 a usar empaques sustentables, numerosas ONGs agrupan a recicladores urbanos dando un marco formal a la actividad y en educaci\u00f3n es imprescindible seguir trabajando en la concientizaci\u00f3n de consumidores finales quienes pueden acompa\u00f1ar con su actitud individual tomando decisiones racionales al momento de comprar un producto y separando los empaques en forma conveniente una vez utilizados.<\/p>\n\n\n\n

Sin dudas, resulta fundamental el aporte de pol\u00edticas p\u00fablicas efectivas impulsadas a trav\u00e9s de construcciones p\u00fablico-privadas que se ajusten a la realidad del pa\u00eds y su contexto.\u00a0De esta forma se podr\u00e1 seguir alimentando el c\u00edrculo virtuoso de la econom\u00eda circular mediante el incentivo del reciclado, recuperaci\u00f3n y reutilizaci\u00f3n de los pl\u00e1sticos, imprimi\u00e9ndole a estas iniciativas una visi\u00f3n -sustentable y de largo plazo-<\/strong>\u00a0a trav\u00e9s de la promulgaci\u00f3n de leyes y normas que garanticen el empleo y la actividad industrial, de la mano de la minimizaci\u00f3n del impacto medio ambiental.<\/p>\n\n\n\n

A modo de ejemplo de trabajo colaborativo, en 2019 Dow desarroll\u00f3 un proyecto con asfalto modificado, el cual incorpora pl\u00e1stico post consumo y un copol\u00edmero llamado Elvaloy\u00ae en el Estado de Guanajuato en M\u00e9xico. Con este proyecto, se elimin\u00f3 del medio ambiente el equivalente aproximado a 500.000 empaques flexibles de polietileno; es decir, se reutilizaron cerca de 2 toneladas de pl\u00e1stico a lo largo de 4 km de carretera con asfalto modificado.<\/p>\n\n\n\n

Esta nueva tecnolog\u00eda de asfaltos modificados no s\u00f3lo ofrece una posible soluci\u00f3n al manejo de residuos pl\u00e1sticos, sino que tambi\u00e9n permite construir carreteras con mayor resistencia a la deformaci\u00f3n, a la fractura y con m\u00e1s durabilidad de la mezcla asf\u00e1ltica, comparada con carreteras de asfalto convencional.<\/p>\n\n\n\n

Por otra parte, firmamos un acuerdo con la Asociaci\u00f3n de Cooperativas Argentinas (ACA) para trabajar conjuntamente en la elaboraci\u00f3n de una resina a partir de material post consumo.<\/p>\n\n\n\n

Estas iniciativas se alinean tras nuestros objetivos de sustentabilidad para eliminar el pl\u00e1stico del medioambiente: recolectar, reutilizar y\/o reciclar 1 mill\u00f3n de toneladas c\u00fabicas de pl\u00e1stico del medioambiente a trav\u00e9s de acciones directas y asociaciones para 2030 y que el 100% de nuestros productos comercializados para empaques sean reutilizables o reciclables hacia 2035.<\/p>\n\n\n\n

Nuestro compromiso con la creaci\u00f3n de una s\u00f3lida cadena de econom\u00eda circular se ver\u00e1 plasmado tanto de forma independiente y a trav\u00e9s de alianzas estrat\u00e9gicas y el camino para lograrlo ya se empez\u00f3 a recorrer.<\/p>\n\n\n\n

Fuente: cronista.com<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

Por Martin Bianchi Asumir la econom\u00eda circular como una respuesta moderna, eficaz y posible de llevar a la pr\u00e1ctica en nuestra vida cotidiana nos exige, como sociedad, tener la apertura y la capacidad para tender puentes integradores entre todos los actores de una cadena interactiva y multidisciplinaria. Cada uno de los eslabones, imprescindibles en la […]<\/p>\n","protected":false},"author":7,"featured_media":340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internacional"],"yoast_head":"\nEconom\u00eda circular: el futuro es ahora<\/title>\n<meta name=\"description\" content=\"Revista digital de innovaci\u00f3n, tecnolog\u00eda y sociedad de Xalapa M\u00e9xico. 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